Research

It has been found that Firms that conducted frequent research realized 19.9% profitability, whereas firms that did not conduct research reported only 11% profitability. It helps you Uncover new business opportunities by taking a holistic view of your marketplace.
Market research is the first step organizations should take before committing to any new major business strategy or plan. Market research is also an invaluable step for startups so they can better understand their market, and most importantly, if their business offer will generate any demand from the market in which are going to operate. It can be accomplished by primary market research, secondary market research, or both.
We help you identify your goals for the survey and write strategic questions to gain detailed information about the topic of study from the consumer’s attitudes and behavior perspective. We dedicate time and effort to find relevant audiences to participate in our research so we collect accurate and
We also present the finding to you a final report, which includes narratives explaining research methods used, the population being studied, and graphs to help better analyze the data collected. All audio/video recordings and transcripts are also provided.
BENEFITS : There are any number of ways you can use the research findings for your benefit, limited mostly by your goals and imagination. Here are just a few ideas on how you can use your research to enhance your reputation, generate leads and bring in more clients:
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• Better Client Outcomes -: Before creating an ad campaign, it is important to get background information on the client and their audience and their needs. While your client may have given you all the information they feel is pertinent to a successful campaign, research allows the agency to generate quantitative and qualitative data into marketplace dynamics, customer perceptions and behaviors, and reveal intelligence that can help to solve business problems and achieve favorable client outcomes.
• Effective Campaigns by better Consumer Understanding. You’ll want to ensure your messaging and marketing efforts are in line with your target audience’s needs and wants. Understanding into how the consumer engages the products, trends and the customer journey is knowledge that is necessary for an effective campaign.
• Test Campaign Launching an ad campaign is expensive, which is why it is so important to set yourself up for success. By conducting market research, you can test your concepts on consumers to find out which would be most effective. With online surveys, you can capture real-time feedback, and they are easier and less expensive than focus groups.
• Tweak or redefine your positioning to differentiate your firm from competitors.
• Introduce new services that prospects have indicated want.
• Use it as an entrée to bring former clients back into the fold.
• Offer new services to current or former clients
• Measure Success After launching an advertising campaign, it is imperative to have data to give your client an idea of the campaign’s success. Sales and other performance indicators may provide an idea of the campaign’s success, but with market research, you will be able to better understand what compelled consumers so you can build off that in future campaigns.

Few research questions that can drive growth and profitability.

Why do your best clients choose your firm?
Understanding the strengths can help you attract others like them.

What are those same clients trying to avoid?
It offers a valuable perspective on weeknesses. The answer can provide clues on why you might be being ruled out by your clients in the early rounds of a prospect’s selection process. It will help you in developing new strategies for being better at those services and in opening new business avenues.

What is the real benefit your firm provides?
Hearing out the true benefit of your service, as viewed through their clients’ eyes is always surprising. Once you ate aware of that, you will be able to enhance or even develop new services with other real benefits.

Here are three more tips for conducting effective research:
1) Live interviews are best.
Nothing beats a live interview. Even reluctant participants will open up to a skillful interviewer. In fact, the greatest insights are often volunteered outside the scope of the questionnaire.
2) Online surveys are second best—
An online survey will never capture the same insights as an interview, but a well-crafted online survey can still reap valuable information. Surveys also tend to be easier and less expensive to implement. Just remember, your response rate is likely to be very low.
3) Don’t limit it to your current clients.
Cold prospects are more difficult to get on the phone, but they provide—by far—the most accurate picture of your marketplace. Clients who got away offer invaluable insights into your weaknesses. Similarly, lapsed clients can help you understand how to become more relevant and engaged.
4) Do not do it yourself. That’s right. Have someone else do it for you. Why? Because respondents are more likely to provide honest answers to a third party. If you insist on doing the research yourself — which is better than doing no research at all — be aware that you may capture only a portion of the overall picture.