Influencer Marketing
Influencing is about connecting, and that’s what marketing revolves around today – making us feel connected with the product and people who use/promote that product.
What we do
We focus and deliver our best quality at work
Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your product, or co-create content, with the intent to increase brand awareness and drive sales.
Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 93% of marketers. Predicted to be a $10 billion industry by the end of 2020, the influencers aren’t going away any time soon, but how we partner with them will continue to evolve.
We help brands connect with their consumers through influencers in highly relevant ways. Brands need to be willing to test and learn to find the strategies that work best for them.
A critical component of an effective influencer marketing campaign is establishing a trusted relationship with a relevant influencer, one who’s in tune with your audience’s needs and desires and whom your audience will look to when they’re making purchase decisions.
Types of Influencer Campaigns
1. Discount codes and affiliate marketing.
2. Competitions and giveaways.
Prioritizing Performance Metrics
We chart our each brand’s business objectives to determine what is and isn’t working for them.
In 2020, brands should stop compensating influencers strictly on their follower count and focus more on how they can produce real, measurable results.
Influencer Marketing: What Consumers Say
Consumers trust influencers as their go-to source for new info and product recommendations. Consider the following stats.
• 65% of consumers discover a new brand or product through an influencer at least once a week
• 87% were inspired by an influencer to make a purchase
• 56% of women who follow influencers follow beauty, fashion and entertainment influencers 54% of men who follow influencers follow gaming influencers, tech and celebrity influencers
• 70% of women prefer Instagram influencers
• 53% of people find new influencers through social media recommendations
• 31% of consumers recommend an influencer to friends and family at least once a week
(source : Rakuten’s 2019 Influencer Marketing Global Survey)
We help you in doing the business and generating sales in the right and economical way. It turns out that less may actually be more.
There has long been confusion and disagreement about which influencers make the most impact.
To many, the word “influencer” conjures up images of Kylie Jenner charging $250,000 for an Instagram post.
But in 2020, celebrity, or macro-influencers, will become less relevant due to rising costs and declining engagement rates.
Yes, celebrities have millions of followers, but an influencer must be able to actually influence the purchase decisions of a brand’s audience. And that only happens when an influencer is relevant to a brand or niche.
Being famous and having millions of followers can certainly build visibility, but it isn’t enough to successfully build brand engagement.
Micro-influencers occupy a particular sweet spot in the influencer space. While their follower numbers may not seem huge (10K-50K), they are more affordable than celebrities, have a much more engaged audience, and are able to create more meaningful relationships with their followers.
Nano-influencers are the smallest influencer tier of all, but their advantages are many: they are affordable, generate high engagement, and work hard building their fan bases.
A nano-influencer has the potential to engage a small but very loyal fan base, generating buzz without significant cost to a brand.
Until now, most marketers have selected influencers to work with on an as-needed basis – usually for a specific campaign. But as we move into 2020, brands are seeing the benefits of building longer-term relationships and moving away from paying for single posts.
As influencers are more willing to produce higher-quality content when invested in an ongoing partnership that provides them with greater financial security and the ability to become a stronger advocate for the brand. The result: greater ROI and a win-win for all.
Consolidating Content, Influencer, and Social Media Marketing
Until now, content, influencer, and social media marketing have been seen as separate strategies, but they are actually different components of the same strategy.
Content is about creating content and sharing it with current and potential customers. Influencer and social media marketing concentrate on the distribution of that content. Influencers play an important role as not only creators of content, but as vehicles for the discovery of content as well.
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