Films and Videos

Video generates 1200% more shares than both images and text. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.

When was the last time you scrolled through social media without seeing a video?  Video is the most engaging form of content because it engages multiple senses and can be accessed from almost anywhere.

Sixty percent of all web traffic is online video and 80% of internet users recall watching a video ad in the past 30 days. That’s because, generally, videos are easier to understand versus static content.

Everyone has a story. Getting people to pay attention connect and engage with it? That’s the challenge and what will be a better medium to showcase that story other than a video. Our creative team use sophisticated market research and insight-driven strategy as our inception points to conceptualize. We then combine creativity with technology to deliver unique digital and content experiences that are more collaborative, meaningful and engaging for audiences.

How do ads always manage to tug on our heartstrings or provoke some kind of feeling that makes us want to take action?

You know we buy based on emotion and justify with logic. But do you know why?

“Emotions are direct reactions to the stimulating atmosphere that is being created by the artistic execution known as an ad.”

Our expert Empathic Ideators who believe in working towards evoking strong emotions and creating connections between brands and their audiences combines powerful narratives with live film to create moments that communicate your brand story. 

There are two main categories of advertising appeals for you to incorporate into your designs – emotional appeals and rational appeals. Appealing to your audience’s emotions can be achieved through strong imagery, impactful text or powerful music.  An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action. 

We know how to present your brand through TV Commercials and Brand Films to get your target audience on your side. It’s all about the types of advertising appeals used to grab the viewer’s attention and our experts know after a proper research on your brand that what will work best for you.

Personal Appeal – Social Appeal – Humor Appeal – Fear Appeal- Sex Appeal – Romantic Appeal- Endorsement Appeal – Youth Appeal – Popularity appeal – Musical appeal – Adventure Appeal – Empathy Appeal

Motion graphics and 2d or 3d animation videos can be used to explain product installations and product application process, announce initiatives, support presentations, launch videos and to create your brand anthem. We combine elements of film, animation, and storytelling to give your presentation a visual boost, and produce powerful stand-alone tools to tell a story or explain a product.

We deliver – Brand Film, Corporate Film, Web Film, AV’s, Show Packaging, Promos, CSR film, Sales Video, Documentary films, PSA’s, Short Films, Show Open, AR/VR films, You tube videos, OTT, 2D & 3D Animations, Motion Graphics, Video Graphics, Fiction shows, Non-Fictional Programmes and many more. We deliver films from concept to completion and are well equipped with professionals for pre-production, Production and Post Production.

Our team of award-winning strategists, designers, writers, researchers and technologists are here to do more than make your story come to life.  Films influence the way we see the world. We want to use this power to help people imagine their future and inspire them to change for the better.  Let’s make it happen!