Events and Activations

Experiencial marketing is when a company hosts an interactive brand experience in physical space. Experiential marketing enables brands to deeply engage both new and existing clients personally. These experiences garner meaningful attention and foster conversations that otherwise would not happen.

From street teams to pop-ups to corporate trade shows, experiential marketing is more than just events. It combines brand strategy, architecture, publicity, design, content development, technology, artistry, and production to launch long-lasting and memorable connections between consumers and brands.
Brands are constantly looking for new ways to engage with digital-savvy audiences at trade shows, and events, and that’s where our use of interactive digital displays comes into play. Using the newest technology and engaging interactive design, we bring your brand to your audiences’ fingertips!

In 2020, it’s harder than ever to get consumers’ attention. For that reason alone, it’s easy to see why brands are falling in love with experiential marketing.
Immersive, live, and memorable, experiential campaigns help deliver your message without distractions.
It is a strategy that engages consumers using branded experiences. Sometimes referred to as “live marketing” or “event marketing experience,” the idea is to create a memorable impact on the consumer. One that will inspire them to share with their friends both online and off. These experiences could include an event, a part of an event, or a pop-up activation not tied to any event.

Experiential marketing and branding doesn’t stop with the event. Our team of strategists extend your live experience to broader audiences using social media, partnerships, and more, presenting your brand at the right time and place to help draw audiences to you. Throughout, we measure engagement to continue creating bigger and better experiences for your audience.

98% of customers feel more inclined to make a purchase after attending a Brand Activation.

Brand activations allow consumers to experience a product or service, usually in a face-to-face setting (like retail environments or city streets). Brand activations often employ experiential methods to convey a brand’s product, service, or values to consumers who then walk away with a positive impression of the brand. We bring brands to life and creates experiences through total brand activation – from strategy to execution.

We work across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.

In fact, as our culture becomes more and more connected digitally, the world’s leading brands have embraced Brand Activations as a way to cut through the clutter and emotionally connect with busy consumers.