E-Media

E-Media

“India will increase the number of internet users by about 40 per cent to between 750 million and 800 million and double the number of smartphones to between 650 million and 700 million by 2023,” as per a report by Mc Kinsey.

What we do

We focus and deliver our best quality at work

The online landscape has changed everything about the way we communicate, and that’s where digital marketing comes in. Using the digital tools at your disposal, whether that’s your website, social media channels or video content, you can reach larger, more targeted audiences than ever before. 

To compete in today’s marketplace, a brand must fully immerse itself in the dense ecosystem of the world wide web. It needs to create an emotional connect with the right target audience and our digital marketing mavens are experts at making that happen. 

Digital advertising includes leveraging the internet to deliver advertising directly to carefully researched audiences. Ideen helps you to develop strategies across every aspect of digital media, from broad integrated marketing campaigns to highly specific online marketing strategies, including social media optimization to search engine optimization, content marketing, responsive websites, email marketing, mobile app development, virtual and augmented reality. Our solutions are up-to-date with current technologies and best practices, and our creative is somewhere well beyond it.

 

Pre-packaged web approaches are a thing of the past.

 
Your website is how most people will first engage with your brand. As per study, most people leave a site in 59 seconds, and people will abandon your page in under 10 seconds unless you engage them with a clear call to action.


We create custom websites and applications that are as unique as our clients that cater to the needs of their brand’s audience while remaining consistent with their vision.


We initiate the website work with research and discovery, we learn how audiences and consumers are currently using your website and what are your current most clicked-on links, then bring those functionalities to the forefront of your site. All features are easy to find and responsive on both mobile and desktop.


From branding, informational, real estate and educational sites through to product launches, marketing and social campaigns, our world-class responsive websites are designed to improve reach, drive leads, and establish an impressive brand presence.


After we develop clear architecture and foundation, we put our strategy into practice and develop your site. This can include:

  • Information architecture and user-journey mapping
  • User interface (UI)/user experience (UX) design
  • Mobile-responsive coding
  • New content creation
  • SEO setup, monitoring, and optimization
  • Usability testing
  • Cross-browser, -platform, -device testing
  • Content Management System setup
  • Deployment and ongoing monitoring

From shopping to training, major brands use VR and AR to set themselves apart.
Augmented Reality tech enables users to superimpose virtual elements over the real world on their device’s screen. What was once a gaming technology has now become a major part of how companies engage with customers and employees.
As augmented and virtual reality technologies become more accessible worldwide, we help brands use this technology to grow their brand. Sometimes we build novelty experiences for retail environments or public spaces, other times we create hands-on training simulations that increase competency and slash organizational costs.
Here are some ways that AR/VR technology gets used today:

  • Dynamic E-Commerce
  • Experiential Brand Activations
  • Educational Experiences
  • Training and Operational Efficiency

For brands that want to grow, AR and VR technology provides an opportunity to captivate attention and differentiate an organization like no other medium can.

We know exactly which sites and apps we can find your consumers; the games they play, the videos they watch. And what’s better? We know how to reach them and what kind of communication will move them to action. 

So if your customers are using the search engine to find you, we can make you reach on their screens. 

Make you Jump the queue, appear on the first search results page, and drive quality leads to your website. Connect with us to be visible where it matters most. It’s quick, economical and effective.

Over 60% of total traffic to brand websites is driven by search.

We offer performance-driven digital marketing services to any size of business.

Search is how consumers are now discovering information and search engines, like Google or Bing, determine what answers those consumers received. Search engines prioritize brands and content that are helpful, informative, and optimized across screens and devices.

SEO, or Search Engine Optimization, ensures high web visibility for brands.

Search Engine Optimisation or SEO is an ethical, cost-free strategy and technique that helps websites to be found on the search engine and rank them on the top than the other several sites while responding to the search query. It helps to increase the visibility of the website in search engines for the words or phrases relevant to what the site is offering. In other words, SEO helps website acquire traffic from search engines through unpaid and natural search results. Thus, SEO can be well-defined as the process of quality control for websites.

SEO focuses on growing visibility in natural and organic (non-paid) search engine results. SEO takes care of both the technical and creative elements required to improve rankings, drive traffic, as well as increasing awareness in search engines. Thus, SEO is a simple activity that ensures your site is designed in a particular manner that search engines understand.

However, SEO doesn’t just build search engine-friendly websites but it works for making the website better for the users as well.

Using targeting, aligning keywords, listings, and landing pages to build brand value, understand, and meet the searcher’s intent by providing the specific information they were looking for in that exact moment. We research keywords and phrases to target your audience with aligned messaging and content in both paid search and SEO.

The key to success is ongoing optimization. We optimize all aspects of effective search. Our team ensures that web pages are properly coded, content is organized properly with relevant keywords and phrases, paid search is launched, and social media kick starts public awareness. At this point, SEO is fully integrated with all client marketing strategy, creating a unified approach to traffic generation.

3.2 billion people – nearly half of the world’s population – use social media.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are present on social media engaging with several brands, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re losing them out to your competition. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. It’s become one of the most powerful factors in purchasing decisions due to its ability to reach consumers at every stage of their journey.

We specializes in creative development, media buying, and branding for social media. From creating stellar posts to sparking powerful revolutions through social media, we do it all. We basically manage your brand’s reputation digitally, just like we do our own. We create purposeful content, with your business strategies in mind, to create stories around your brand. We offer everything from edited static photos to infographics to motion graphics and video for Facebook, Instagram, LinkedIn, Twitter, and other social media networks.

The Internet is thriving with interactive communities that are more socially connected than ever. We not only help you grow your company’s online reputation and presence on social networks such as Facebook and LinkedIn. We also help you to leverage these online communities to boost your followers, engagement, and website traffic. The end goal is to increase sales, and with our SMO services we can help you do this in the most cost-effective way.To maximize the effect of your social media spend, we monitor engagement and measure results to ensure that your brand is forging memorable emotional connections with audiences on social media, leading to direct ROI.

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Loren Gomez

Creative director

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Mandy Norton

Creative director

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