Celebrity Management & Endorsements

It’s a form of brand or advertisement campaign that involves a well-known person using their fame to help promote a product or service. We are the ones who empathise with your brand and suggest and get you the perfect brand fit on board with maximum avenues of coverage and reach of the brand. 

Behind the selection process goes a lot of brainstorming and research on brand and celebrity selection.

We always follow the FRED Principle which is seen as the foundation of a successful endorser selection. F is for Familiarity. The target market must be aware of the person, and perceive him or her as empathetic, credible, sincere and trustworthy. R is for Relevance. There should be a meaningful link between the advertised brand and the celebrity endorser, and more important, between the celebrity endorser and the defined target market. The audience must be able to identify with the person. E is for Esteem. Consumers must have the utmost respect and confidence for the celebrity. The public respect them because of their distinguished careers and unassailable salesmanship. D is for Differentiation. The target consumers must see the endorser as a cut above the rest.For ex- Radhika Apte is a celebrity that rises above the clutter due to her Outspoken attitude on the social issues, choice of Films, Webseries and Regional Films and carries a bold image. So we selected her for ZK Teco Securities.

• Inaugurations

• Model Management

• Brand Ambassadors

TESTIMONIAL

It is a recommendation by a celebrity affirming the performance, quality of a branded product or service. The celebrity acts as a spokesperson of the brand.

Ex- Parineeti Chopra advertising for Pantene

IMPORTED

The Celebrity Performs a role which the audience has prior knowledge about.

Ex -: AR Rehman for Airtel

INVENTED

The celebrity performs a role which is new and originality is present.

Ex : Amir khan advertising for Tata Sky

OBSERVER

The celebrity comments on the brand through mere observation only.

Ex: Salman Khan Advertising for Britannia Tiger.

HARNESSED

The advertisements storyboard and imagery is totally in sync with the celebrity’s image.

Ex : Ranbir Kapoor for Oreo