A great ad is more than an attractive visual and gripping copy. Being able to make your target audience get up and act is what great advertising is all about.
Today we have more marketing channels than ever. We have moved from traditional advertising to social media, content marketing and beyond.
But as we have more ways to communicate to our customers, are they really listening? Or they are shutting us out as hurl more pitches at them from different angles?
We can’t answer this unless we know precisely what our customers want. This requires letting go of our own assumptions of what we think they want and putting ourselves in their place. That’s where the core philosophy of IDEEN comes in.
We call ourselves “The Empathic Ideators”; because we believe If you don’t know your customer, and you can’t identify with their issues, you’re going to be left behind.
Empathy marketing is the way of the future, It just does not meant to promote nor sell one’s product.
We leaverage empathy by putting customer’s best interest at heart feeling their concerns and seeking a solution that is beneficial to their everyday life. We make campaigns and promotions a part of brands lifestyle, not a strategy to trick consumers.
Consumers should never feel as if something is being done to them, but instead for them.
We establish that connection with the consumer by striking the right chords and that’s the beginning to establish the brand loyalty you seek. The consumer’s action in response to the ad will follow.
Being An Empathetic Ideator Takes S.O.U.L
SEPARATION FROM WORK
Thinking like a marketer and thinking like a consumer are completely different mindsets. We have practiced stepping into other person’s shoes.. We think, behave, and observe the world from the consumer’s perspective, and it opens up new insights.
When there is an angle behind the advertising, a consumer can sense it and lose trust. With an empathetic approach, every action is for the benefit of the consumer – which in turn benefits the brand.
OBSERVE
By our strategic market research on how a target market behaves, respond, and act on a day to day basis, it is easier to cater to their needs. Our observation on the content that moves consumers to take action becomes the base of our content creation and campaign ideas.
It also helps us to pinpoint the target audience. Ultimately, narrowing in on the customers who are interested in the brand and how they think helps us in developing a better, more impactful message that resonates with the clientele and build deeper emotional connections. Empathetic marketing is bringing a product or service into a consumer’s life because they need it or it will advance their lifestyle in some way.
UNDERSTAND
After Observation having a conversation to hear them out is taking it a step further. We Listen to the needs of the consumer. Listen to not only respond, but to fully understand. We gather how the consumer currently feels, what they want to feel, and how the brand can make that difference.
When a brand takes the time to discover the issues that are important to consumers, their struggles, their sentiments, then brands can produce solutions to relieve those issues, which helps form deeper bonds.
Brand loyalty increases when a consumer has an emotional attachment to the brand or it’s message.
LEAVE AN IMPACT
An ad, campaign, or message is memorable because it strikes a chord within the audience. An emotional impression will last and be shared far longer than a meaningless plug.
Our S.O.U.L. is in Action….. Reach us.
As Robert Kiyosaki once said: “If you’re not a brand, you’re a commodity“.
What are the characteristics of successful brands?
Let’s back up a bit and think about what your brand was created to support.
Your product or service. You’ve got one, or you wouldn’t be here.
You’ve got one that can really help people, one that can make a real difference in people’s lives.
How can you cut through the noise and find the audience you want to serve?
Well, the answer is branding and that’s what we help you do.
The world of marketing has never been more fragmented, so we have defined our mission to help our clients in unifying all aspects of their business under one Brand Defining Idea.
The more focused is the brand, the more potent it becomes with a purpose which enables them to walk the walk, not just talk the talk. Because we are not in the business of just increasing brand awareness, we are in the business of growing brand equity. Because we believe sale is the starting line of the bigger race– brand equity.
Brand building strategies have also fundamentally evolved with time. Brand building is now a dynamic process of developing a bond with customers that stands on the pillars of trust and truth. Behind every incredible brand is a fundamental message. We start with Finding your core brand message to help you create a brand your customers love.
Behind every brand you love is a brand strategy built to make you love it.
Great brands appeal to consumers on both intellectual and emotional levels. To built those brands what’s required is a blend of insightful brand strategy and bold creativity—with our core expertise again of knowing what your audience wants and then to give them more than they could ever imagine.
From packaging design to website development, from traditional advertising to social media, all of our creative work is rooted in brand strategy that turns consumers into fans, and fans into advocates.
Did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength of a brand’s position in their chosen market?
In simple terms, a brand is how you separate your company from the teeming masses of other businesses out there, all competing for the same thing – your target audience
Reach us for pragmatic business solutions to challenges raging from launching a new brand to repositioning an existing brand in the cacophony of today’s marketplace to organizing a portfolio of brands or products. We deliver brands your customers love through.
• BRAND DIFFERENTIATION
• BRAND COMMUNICATION
• STRATEGIC BRAND POSITIONING
• BRAND AWARENESS
• BRAND ARCHITECTURE TO MAXIMIZE BRAND EQUITY
• BRAND ATTRIBUTES
• BRAND VOICE & TONE
• COMPETITIVE AUDITS
• MARKET RESEARCH
• BRAND NAMING
• PRODUCT NAMING
• CONTENT STRATEGY
• LOGO DEVELOPMENT
• TAGLINE DEVELOPMENT
• LAUNCH STRATEGY
Effective media planning starts with strategic audience targeting. Through our in-house specialists and web network of media-buyers, we can support both large and small campaigns. As a fully integrated Creative Production agency, we develop the strategies and campaign experiences that drive long term growth.
OMNI-CHANNEL EXPERIENCES: We offer our customers an experience, not just products.
• Social Media Advertising
• Digital Advertising: Display, Retargeting/Remarketing, Mobile, Video.
• Email Marketing
• Influencer Marketing
• Brand Endorsements
• Broadcast: TV, Radio, Streaming, Digital Audio, Podcasts
• Out-of-Home (OOH): Cinema, Billboards, Mall, Transit, Water, Aerial, Digital, Sports, Specialty, In-Store
• Print: Magazines, Newspapers, Inserts
• Experiential Marketing
• Sponsorships, Events and Exhibition Space.
• Strategic Partnerships
• Guerilla Marketing
• Campaign Analytics and Reporting
Good ads get attention. Great ads are unforgettable.
In today’s time of digitalisation, consumers are constantly bombarded with advertisements everywhere they look, not just in “the real world”, but inside the world of their devices as well. So it becomes really important to give consideration and care to every step between the ad’s conception and the moment it is placed in front of a potential customer. Hence we strictly believe in Design Thinking.
We always question the obvious, to reformulate our beliefs, and to redefine existing solutions, approaches and beliefs. It is not only about challenging assumptions and asking stupid questions, it’s also about going from researching and defining your users and their needs in the Empathise and Define phases moving on to Ideate and Design.
To ideate we combine our understanding of the problem space, the competition insight and the people we are designing for (our Client, their Customers & the Industry) with our imagination and creativity to generate great designs which dramatically increases the odds of success and significantly reduces the risk of failure. Because we believe ‘It is not a good ad, if it does not sell’.
We’ve helped our clients forge powerful and enduring connections with consumers through compelling, provocative, fully integrated ad campaigns comprising a wide spectrum of media.
We consider every consumer touchpoint an opportunity to make a sale, regardless of time, place, or medium. Whether we’re launching a website, designing a catalog or developing a traditional integrated marketing campaign, it’s all an “advertising campaign” to us.
So we spend time investigating and researching on how best to appeal to their target audience. The demographics (for example, age, education, income group etc.) of their audience will determine what colors, concepts, techniques and other contents to use.
Afterall Good design can take a masterfully crafted pitch or concept and add gasoline to its ability to drive conversions.
Our clients range from early-stage startups to global brands like JSW Steel, Ultratech Cement, Delex Cargo etc . From the initial brand strategy to final delivery, we are fanatical about coming up with original solutions. We obsess about the details and are not happy until our clients are happy.